Golf Tenerife

An insight of what its like to live and golf in Tenerife

Canarian Tourism Board want more Golfers?

with 2 comments

The Canarian Tourism authorities want to see more golfers here in the islands, so to that effect they have doubled the islands golfing advertising budget.The advertising will be targeted at the English and German market but also looking at emerging markets such as Croatia and Slovenia.

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I am sure this will have some effect, but think, is it enough? or is it too late when one sees how Turkey, Ireland,The Algarve and the Costa del Sol have all been actively trying to get their act together by encouraging tour operators, improving facilities, running very professional advertising campaigns and reducing prices.

Marketing is one thing but the golf courses themselves here must try to do more to attract a diminishing market due to the recession in Europe and the high rate of the Euro.I am afraid the gravy train days are over, and only the strongest may survive.

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2 Responses

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  1. Thank you for your kind comments I plan to do more but time is a constraint, but these type of comments drives one forward. gracias

    Sir old Golfer

    April 23, 2009 at 7:28 pm

  2. I have talked about your blog, as one of the best Marketing Campains that Tenerife has had from a golf point of view.

    ovidiov

    April 23, 2009 at 7:00 pm


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